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Showcasing the teddy bear restoration work of Julie Tatchell and Amanda Middleditch otherwise known as ‘the bear ladies’.

Julie and Amanda established their successful business in 2006 and their reputation has grown through their workshops, television appearances on the BBC’s award-winning programme The Repair Shop, and regular radio features where their passion for the work they do can be experienced by others.

At Bear It In Mind, Julie, Amanda and their small team deliver a high standard of workmanship restoring ‘childhood memories’ in the form of teddy bears and other soft bodied toys.  Their methods have been developed over many years and include traditional sewing techniques and those used in original manufacturing processes.

Maintaining historical accuracy in their sympathetic restorations is paramount in their approach and every effort is made to adhere to this ideal as closely as possible whilst also taking into account customers’ wishes. The bear ladies are currently developing a series of on-line courses they hope will inspire other like-minded crafters into this area.

Due to overwhelming demand for their services and after much deliberation, it has been decided to temporarily close the books to new customers at Bear It In Mind. 

If your visit to Bear It In Mind today is to request information about new restoration work, we apologise for this inconvenience and politely ask that you keep an eye out for updates here or on our social media.
Twitter @thebearitinmind,  Instagram Bearitinmind02, (click social media icons below).

We would like to thank everyone for their interest, and we will be open again for new business once our backlog has been reduced.


Pop-up Clinics

Bring your teddy bear along for free advice on identification, age or ‘clinical’ needs.  Some treatments such as eye replacements and claw stitching will be available for a small charge on the day.  Other more complex repairs and restorations can be taken back to the studio workshop to be carried out. Demonstrations of traditional bear making techniques throughout the day.

Free.  Small charge for repairs carried out on the day.


Saturday 19th September
10.30am - 5.00pm
Merrythought, Ironbridge, Shropshire
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Sunday 20th September
10.30am - 3.00pm
Merrythought, Ironbridge, Shropshire
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Due to the Covid pandemic, we will be running the Merrythought clinic on an appointment only basis. Please contact us at teddybeardoctor@sky.com
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